Our story starts back in 2006 where the Coffee Brewmasters began its journey. Unlike anything else, the Innovative TCB Process® combines science, technology & coffee knowledge. An all-natural process, the innovative extraction technology enables the production of high-quality all-natural coffee and tea products.
01
The Beginning
Paul Marra had become interested in coffee concepts and products in the mid-1990s in Vietnam and South America.
02
The Opportunity
Paul sought out where the coffee opportunities could be, examining the global coffee market, identifying where the gaps in delivery were to the consumer.
03
The Result
A true to bean concentrated liquid coffee, shelf-stable at ambient, utilising the total solids and components within the coffee bean: a premium, pure easy to use format single-origin coffee.
While You Be The Barista officially launched in 2020, our journey started long before that. Back in 2006, The Coffee Brewmasters began developing the TCB Process®, a pioneering, all-natural coffee extraction method using only beans and water. The goal was simple: capture the true flavour of freshly brewed espresso in a liquid form that stays stable at ambient temperatures, without additives or compromise.
For over a decade, The Coffee Brewmasters worked with leading beverage businesses to craft premium coffee solutions powered by this innovative technology. Then, in 2020, we decided to make our barista-quality extracts available directly to coffee lovers like you, and You Be The Barista was born.
A new way to enjoy coffee. Anytime, anywhere.
Our single-origin Colombian coffee extracts are designed to fit seamlessly into your life:
- Kickstart your morning routine with a rich espresso or latte.
- Recharge in the afternoon with a quick, clean coffee shot.
- Elevate your cocktails with espresso martinis made in seconds.
Using our TCB Process®, we developed our flagship Classic Colombian Espresso Concentrate, followed by Honey Badger™ (infused with natural honey) and Melbourne Mocha (co-extracted with premium cocoa).
Great coffee should be convenient, healthy, sustainable, and accessible to everyone.
- Use ethically sourced, single-origin Colombian beans.
- Craft a pure, natural coffee extract: no preservatives, no artificial flavours.
- Package in formats that are eco-conscious and waste-minimising, with ongoing projects to reuse coffee grounds for food, agriculture, and building products.
We want YOU to be the barista.
When you're at home, at the office, camping, or mixing cocktails for friends, our coffee concentrates put you in control. Just add water or milk, and create your coffee, your way, anytime, anywhere.
Operating across the entire value chain, we are aware of the economic, social and environmental impact of our activities.
Eliminating waste and protecting the environment in our operations.
All our spent beans are recycled to agriculture-based enterprises assisting in fertilization of farming, soil remediation and cropping operations.
We also have developed projects in garden nurseries, vegetable growing, cosmetics and baking options.
In a cup · 01
Made in Melbourne, the coffee capital of Australia.
In a cup · 02
Single-origin Colombian beans, naturally extracted.
In a cup · 03
Ready-to-use espresso coffee, stable at room temperature.
In a cup · 04
Your barista-quality coffee solution, made simple.